How we handle your information
Dr. Carl Truesdale, MD / Truesdale Facial Plastic Surgery (“we,” “our,” or “us”) is committed to protecting the privacy of our patients and website visitors. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website or interact with our practice.
Information We Collect
We collect information you provide directly, including your name, email address, phone number, and health-related information submitted through our consultation request forms or provided during your care. We may also collect technical information about your website use — including IP addresses, browser type, and pages visited — through standard analytics tools.
How We Use Your Information
We use information we collect to respond to consultation requests, provide medical care, communicate with you about appointments and treatment, improve our services, and comply with legal obligations. We do not sell your personal information to third parties. We do not use your information for advertising purposes beyond our own practice communications.
HIPAA Compliance
As a medical practice, we are subject to the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information (PHI) is handled in strict accordance with our Notice of Privacy Practices, provided to patients at their first appointment and available upon request. We maintain appropriate administrative, technical, and physical safeguards to protect PHI.
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic patterns. Cookies are small data files placed on your device. You may decline non-essential cookies through your browser settings; doing so may affect certain website functionality. We use Google Analytics for aggregate traffic analysis; this data is anonymized and not linked to individual patient records.
Sharing of Information
We may share your information with healthcare providers involved in your care, our technology and service vendors operating under appropriate confidentiality agreements, and as required by law. We do not share your information with marketing companies, data brokers, or unaffiliated third parties for commercial purposes.
Text Messages
If you agree to receive text messages from us, we use your mobile number only to send the messages you agreed to and to reply to you. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging opt-in data and consent are excluded from all of the sharing described above and will not be shared with any third parties. See our Terms of Service, “Text Messages,” for how to opt out.
Data Security
We implement reasonable technical and organizational measures to protect your information from unauthorized access, use, or disclosure. These include encrypted transmission for sensitive data, access controls, and regular security assessments. No method of data transmission or storage is 100% secure, and we cannot guarantee absolute security against all potential threats.
Your Rights
You have the right to access, correct, or request deletion of personal information we hold about you, subject to applicable legal requirements. Medical records requests are handled in accordance with California law and HIPAA. To exercise these rights, contact us using the information below.
California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell personal information. To submit a CCPA request, contact us at the information below.
Changes to This Policy
We may update this Privacy Policy periodically. Material changes will be posted on this page with an updated effective date. Continued use of our website or services after changes are posted constitutes acceptance of the updated policy.
Contact Us
For privacy questions, medical records requests, or CCPA/HIPAA-related inquiries, contact us at:
contact@doctortruesdale.com | (424) 363-4112 | 150 S. Rodeo Drive, Suite 360, Beverly Hills, CA 90212